First of all, the level of support for the invasion among the population underlines the government's capacity to continue the war. Second, the war is followed by many changes within the country. These changes can radically transform Russian society, which is already changing before our eyes. Surveys allow us to trace the dynamic of support for and criticism of the invasion in Russian society. However, many citizens do not have a clear, measurable opinion about the war and related political processes. Instead of opinions, they exchange emotions, experiences, and justifications. Consequently, to fully understand how they perceive the war, one needs different methods: long conversations ("in-depth interviews") and observation of everyday life, which includes private discussions about the war ("ethnography").